A Lesson from Louis Vuitton…

I am the last guy you’d expect to own a Louis Vuitton product. In my line of work I am in hoodies, lifting shoes, and Rehband sleeves that keep my knees warm.

I have a big, obnoxious beard, a slick bald head and a face that frightens children. One year my wife Rana bought me a Louis Vuitton. I learned that the name is abbreviated to just “Louis” by the people in the know. It’s a wallet. And I bet it cost more than the money it envelopes today.

 I figured Louis Vuitton was all about flash and status. An overpriced brand that screams “Look at me and how much money I have.” In other words I thought Louis was overpriced junk. I was wrong.

This wallet is now in it’s 8th year of use. It has been with me through sweaty 500 lb. squat sessions, two bar-fights, and numerous crashes on my motorcycle.

It’s been dropped, scraped across pavement and been waterlogged- don’t ask. It looks as new as the day it made it’s escape out of the glass case.

It doesn’t have a scuff. It’s perfect. The quality is so over the top sometimes I look at it and ask it two things. One, why aren’t you fatter, bursting with bills? And two, how on earth do you look so good after the beatings I have given?

And this got me thinking. The quality differences in goods and services is enormous- perhaps much more than I took pause to realize. There are a few other things I don’t want cheap, and you shouldn’t either.

 Kettlebells and Barbells

A barbell is a barbell until you lift a cheap one after lifting with a quality one. Cheap bars don’t feel as good in the hands, have poorer quality knurling, and succumb to bending and warping quite easily. Compare a Lazy-Boy recliner with a hard bar stool. Which one feels better?

Sporting goods store kettlebells chip and crack easily and almost immediately. This is not the end of the world, but a crack on the handle can mean cuts you don’t want on your paws. Get these:


A good set of bells will last forever- not kidding- forever. Or at least until Armageddon. And the price difference is not much. Maybe 30-40 bucks more per bell. It’s worth it.


I have paid for instruction many times in my life. Hockey skating, motorcycling, skiing, snowboarding, Spanish lessons. I have spent easily more than $10,000 on strength and conditioning seminars. Plus travel and lodging. Every time I paid a premium, I got much better instruction. So will you.

Put the cost of personal training in perspective. What are you getting? Just training? Or an education on how to train yourself forever? And that’s what a great trainer does- instructs and educates. Anyone can train anyone- Do 20 jumping jacks. OK I just trained you. But there is more than meets the eye.

When you pay $60-90 dollars per session with a reputable, credentialed trainer you are getting way more than just “trained.”

A door opens to a new life of maximum health and taking charge of your weight. You’ll have a University level of knowledge you take with you for the rest of your years. Ask any of my clients, we don’t just succeed, we change lives. Start off for free and get my award winning emails below…Get a taste of what really works.

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